Royal Fusiliers Sportsman’s Battalion Medal, 26mm, silver, the obverse with twin coat-of-arms and numbered ‘2740’, the reverse inscribed in raised letters, ‘from Emma Cunliffe-Owen, Oct. 1914, ‘God guard you’, with small ring suspension, very fine, scarce £80-£100

Mrs Emma Cunliffe-Owen was born in Kensington in 1863, of mixed English and German heritage. Her father, Sir Francis Phillip Cunliffe-Owen, was the director of the South Kensington (now the Victoria and Albert) Museum. Her maternal grandfather was a German Baron who had served as an aide-de-camp to Frederick Wilhelm of Prussia.

At the outbreak of war, it is reputed that, whilst walking down Bond Street, she met two big-game hunters of her acquaintance. Half-jokingly, she asked them why they had not signed up, and half-jokingly they challenged her to raise a battalion of her own. A keen sportswoman in her youth, in response, she telegraphed Lord Kitchener in September 1914, who accepted her offer to raise a battalion of physically fit men, able to shoot and ride. With her husband Edward, she set up a recruiting office in the Hotel Cecil, on the Strand, and placed an advert in The Times, seeking ‘Sportsmen, aged 19 to 45, upper and middle class only. Wanted at once.’

Despite the restrictions stated in the advert, men from all walks of life joined up in response. Such was the success in her efforts, that the War Office asked her to raise a second battalion of 1600 men. And so were formed the 23rd and 24th (Service) Battalions of the Royal Fusiliers (City of London) Regiment, otherwise known as the ‘1st and 2nd Sportsman’s Battalions’.

Mrs Cunliffe-Owen presented all ranks of her battalions with a silver medallion, engraved with the recipient’s regimental number, bearing her signature and the message, ‘God guard you.’

William Henry Adams, was born in Avenbury, Herefordshire, and resided in Worcester. He attested into the 24th (Sportsman’s) Battalion, Royal Fusiliers, for service during the Great War and served on the Western Front from 15 November 1915 and was killed in action on 28 July 1916 during the Battle of the Somme. He has no known grave and is commemorated on the Thiepval Memorial, France.